Earlier this week, Apple introduced a semi-major free update to the software that drives Apple TV. Now called Apple TV 3.0, the update centers around a completely redesigned main menu that aims to make content simpler and faster to navigate, especially when used with the Apple Remote.

Beyond the all-new interface, Apple TV also supports iTunes Extras and iTunes LP in fullscreen as well as Genius Mixes and the ability to listen Internet radio through your home theater system.

iTunes LP delivers a rich, immersive experience for select albums on the iTunes Store by combining beautiful design with expanded visual features like live performance videos, lyrics, artwork, liner notes, interviews, photos, album credits and more.

iTunes Extras are similar to special features on DVDs, with deleted scenes, interviews and interactive galleries. iTunes LP in fullscreen, as well as listen to Genius Mixes and Internet radio through your home theater system.

The new Apple TV software is available immediately free-of-charge to existing Apple TV owners, and Apple TV with 160GB capacity is available for just $229.

Apple TV boasts the largest selection of on-demand HD movie rentals and purchases, HD TV shows, music and podcasts, all downloaded directly from the iTunes Store.

“The new software for Apple TV features a simpler and faster interface that gives you instant access to your favorite content,” said Eddy Cue, Apple’s vice president of Internet Services. “HD movies and HD TV shows from iTunes have been a huge hit with Apple TV customers, and with Apple TV 3.0 they get great new features including iTunes Extras, Genius Mixes and Internet radio.”

View the Apple TV by clicking here.

Save $10 on Apple TV for the next week when used with coupon code appletv.

To use this coupon, place the Apple TV into your cart and then enter the coupon. If you have trouble using a coupon, please email sales@smalldog.com.

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