The Boston Globe recently featured Small Dog in a highlight entitled Shabby Chic as part of their “Bright Ideas” feature in the 100 Best of Massachusetts Business profiles.
The topic references what businesses are doing to save money and be responsible in these troubled economic times.
There’s a “shabby chic” mentality, as companies embrace less-conspicuous consumption. At Small Dog Electronics, a Vermont Apple retailer with 43 employees, workers share hotel rooms when traveling to trade shows and car pool to meetings. The annual company party was nixed in favor of a potluck meal. “It’s just a commitment to be thrifty and finding innovative ways to save,” said chief executive Don Mayer.