Dear Friends,

I’m happy to greet you for this bonus issue of Best in Showroom, our fastest growing e-newsletter. We will be holding our annual Customer Appreciation Pre-Holiday Sales Event this coming weekend, November 21-22 at our retail stores in South Burlington and Waitsfield (Saturday only). I told the readers of our main newsletter, Kibbles & Bytes, that we have some specials that will make them wish they lived in Vermont (check out the deals in the column on the right)!

I was on a panel at the recent VBSR Fall Conference that discussed “What makes a business friendly state?”, and I’ve been creating jobs in Vermont for over 35 years, so maybe I have some experience here! We heard a drumbeat from others that the state is not business-friendly but I would contend otherwise. I spoke about our accessible government—there is no other place in the USA where you can drive up to the state house, park right in front and walk in and talk to your neighbors who are part-time legislators (or perhaps even say hello to the governor in the hallway!). We also have the most loyal and hardworking workforce in the USA and frankly, some of the best customers in the world, too!

Did you know that Customer Satisfaction is the basis of a huge percentage of Small Dog Electronics incentive compensation? We know that our livelihood comes from you, our loyal customers, so we use your satisfaction to reward our employees. It works much better than commissions, which we do not have because we feel that all Small Dog employees share in each sale. We pledge to do our best to exceed your expectations and provide simply the very best in customer service. Our employees are empowered to make sure you are happy with your purchases and we hope that you leave our stores, tell your friends and neighbors about the great shopping experience and then come back again!

I will see you at the sale event this coming weekend, please stop in and check out the special values we have put together exclusively for our local customers.

Don (Hammerhead and Fantail!)


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